My goal for the logo was to incorporate an image of a wolf but to also have some sort of personality and not just be a static icon in the shape of a wolf. I wanted to give it a vintage feel but with modern elements. I landed on a badge style layout giving the wolf a slicked back hair style. I flanked the badge with scissors, a comb and straight razors in a vintage style but kept the typeface relatively modern.
To execute my idea, I sketched out a loose drawing in procreate of the wolf head. Once I was happy with the shape, I exported the drawing to use Adobe Illustrator for the final design.
Within Illustrator, I used the pen tool to vectorized my drawing and clean up any rough spots. From there I added the elements and expored typface options. I cycled through many different typefaces, but ultimately I felt the a clean, modern font gave it the tone I wanted.
