I created this as a vector file in Adobe Illustrator, mostly utilizing the pen tool and shape builder tool. I originally started this design out within procreate on an ipad, where I could import the photo of myself I was referencing and quickly sketch out the shapes by hand. From there, I separated the shapes and colors for shadows, midtones and highlights. Once I was happy with the look, I imported everything into Illustrator to clean up all the edges and imperfections.
In the last few years I have been caught in the retro 80s wave resurgence. Mostly because the music and visuals remind me of my childhood, I am definitely the target demographic for that movement. So that is mostly what was inspiring me as I created this, most notably the colors and typeface choices.
For the business card mock ups, I wanted to lean in to the retro "outrun" effect created by vibrant colors in contrast to the cool dark background tones. "Joey Jackets" is a goofy nickname one of my friends jokingly would call me, literally based on how many different jackets I owned/wore. Eventually the rest of my friends adopted calling me that and the name stuck, I decided to use it for my freelance business since it is easier to remember and pronounce compared to my real last name.
